Keel Toys is a third generation, family run business and was established in 1947. It is under the directorship of brothers, Richard, David, John and James Keel. Each plays an active role within the company on a daily basis. We here at Bear Essentials appreciate the wonderful quality of each Teddy Bear and soft toy animal. Keel Toys products are really good value for money. They make great playmates for children but they are also loved by adults.